Twitter Acquires ZipDial to Mark its First Acquisition in India

ZipDial Mobile Marketing Platform

Twitter Acquires ZipDial a Bengaluru- based mobile VAS firm to mark its first acquisition in India. Twitter and ZipDial both announced officially.

Twitter’s VP of Product Christian Oestlien said. “We’re very pleased to announce we’ve reached an agreement to acquire ZipDial (@zipdial), a product partner based in Bangalore, India, to make Twitter even more accessible to people around the world.”

Valerie Wagoner Founder & CEO of ZipDialZip said “This is a huge achievement for the entire ZipDial team, and an opportunity to reflect on everything we’ve accomplished since our start in 2010. The company was founded on the insight that consumers and brands in emerging markets behave differently and have different needs. We build for them and their unique behaviors.”

Bengaluru- based mobile VAS firm and Analytics Company ZipDial was co-founded in 2010 by Valerie Wagoner and Amiya Pathak, ZipDial allows users to make a “missed call” to a brand, following which the caller begins receiving inbound content and further engagement on their phone in real time through voice, SMS or an app notification. Its platform has engaged nearly 60 million users with hundreds of marketer clients, including leading brands and media companies.

Over the past two years, ZipDial and Twitter have collaborated on a variety of campaigns, including tweets from celebrities such as Shah Rukh Khan and Amitabh Bachchan as text messages to users when they registered by dialling a preset number and hanging up.  During the 2014 Lok Sabha elections, two national political parties BJP and Congress had worked with Twitter and ZipDial to make their Twitter accounts accessible to all users in India on via phones through ZipDial’s missed call-based alerts service.

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Shiv Gupta is an Internet marketing professional & Editor at SEMPandit. Beyond SEMpandit, He also provide search marketing consultancy & advice to SMEs & eCommerce based companies.