Top 8 Money Saving Tips for Your PPC Campaigns
For advertisers, one of the biggest pain points is managing their PPC budgets. All advertisers, small or big, always look for ways to optimise their PPC campaigns and save money. In this article, some tips are shared that you may follow to save your money on PPC. Read on.
- Adjust your campaign geolocation settings
If you see the settings of Google AdWords’ geolocation, you will be definitely impressed. Using these settings, you can display ads within a specific distance of your business and to certain regions. One of the most overlooked features in AdWords is Geolocation settings. Also, there are many advertisers out there who do not know how to use these settings properly. You need to make sure that your geolocation settings are set correctly to peak hours of your operation. So learn how to apply this setting in your campaigns and you will be able to see the results yourself.
- Write a good Ad copy and increase your CTR
Want to save money on Google AdWords? Then write an excellent ad copy. If your ad copy is good, your CTR will increase. This leads to an increase in your Quality Score. In order to run pocket-friendly campaigns, you need to focus more on Quality Score.
- Create a report of negative keyword conflicts
If you are new to PPC, chances are that you are thinking of using negative keywords. But have you ever thought of compiling a negative keyword conflict report? If not, then it is the time that you give it a second thought. If you are into paid search for quite some time and have been using negative keywords for long, then chances are that the negatives that you have added to your account are costing you money. With negative keyword conflict reports, which is a feature of Bing Ads, you can actually see if there is any conflict between the negative keywords that you have excluded and the search terms that you are actually bidding on. From this, you can also get to know which negative keywords are costing you money.
- Increase CTR by using extensions
In order to make your ads more clickable, you can use ad extensions. In Google AdWords, you will find a number of ad extensions. So regardless of the type of your business you have or what you are trying to sell, you will get to find a couple of extensions that could actually help you to make your ads stand out.
- Avoid extremely broad matches
Keyword match types that are overly broad can be heavy for your pocket. So you need to make sure that the match types are set appropriately. There may be some search terms that are naturally competitive compared to others. Also, there may be times when you are not being able to avoid certain match types for certain search terms. But still, you need to make sure that you are not wasting money by using match types that are not appropriate.
- Target new keywords
There are many advertisers, who lower their bids or reduce their spend when they want to save money. But if you really want to save money on PPC, one of the most effective strategies that you can use is to opt for completely new keywords. If you identify new keyword niches and target the long-tail keywords, then it can have a significant impact on your click-through rates. This may lead to the increase in your Quality Scores, thereby reducing costs.
- Take your PPC account seriously
There are many small businesses out there that do not log into their AdWords account at least once a week. This is not recommended at all. If you spend more time in your AdWords account, you will be able to identify the problematic areas of your campaign before spending money on it. You get to correct your mistakes before they do any financial damage.
- Choose stack bid modifiers wisely
Use your brain while using stacked bidding. With stacked bidding, you get to bid on two or more match types for a single keyword. You get to bid on both the Exact and Broad match type keywords. While you get greater volume with Broad match, Exact match offers more relevancy. So you need to think properly while making your bidding decision. There may be times when you are using stacked bidding and you are required to pay above the odds. And this happens especially in cases where the PPC account is left unattended for a long period of time. If you are not getting the volume that you want out of your PPC campaign, then it’s time that you reconsider stacked bids.
By following the above tips, you may save a lot on your next PPC campaign.
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