Top 5 Tips to Improve Your AdWords PPC Campaign
Are you one of them who have spent hours sitting and lamenting over their local Ad campaigns trying to figure out why their local PPC campaigns are not giving them the results that they have always wished for? Well, there are many factors that can make you PPC campaign unsuccessful. Sometimes, it takes a lot of effort as well as hard work to manage a PPC Advertising campaign in Google AdWords.
In order to make a PPC campaign successful, you need to have extensive knowledge, as even the smallest change has the ability to make a huge impact on the overall performance of a PPC campaign. Some PPC optimization tips are shared in this article that are not only easy to learn, but also contribute a lot in the success of your campaign. Use these tips and get better ROI in your AdWords campaign.
- You need to get multi-dimensional
Before starting a PPC Ad campaign in Google AdWords, the first thing that you need to do is to find your target audience. Once you find it, you can set a campaign by combining geo modifiers along with demographic modifiers (such as income, age etc.). For example, if you are the owner of a restaurant, you can get maximum order by increasing your mobile bids at the time of dinner, as this is the peak time.
- Location extensions and Google places
Want to make you PPC campaign better? Include location names as well as ZIP codes in AdWords Ad customizers. A study has shown that 34% of people who use tablet or desktop to search for local information, visit the place or store within 24 hours. On the contrary, it is 50% of people who use mobile to search for local information visit the store within 24 hours. This is why it has become all the more important to use location extension to update the location on Google properly. This way, it will be easy for the prospects to find the Address. Make sure that you have updated your Google places listing.
- Fine-tune Geo-based bids per territory
While setting up a PPC campaign, make sure to fine-tune your geographical area. Suppose a book retailer wants to set up a PPC campaign for his/her business. In that case, s/he will never get leads from a bar. Rather, s/he will be able to get better leads from a place where there is a school. On the other hand, the owner of a bar will surely lessen his/her bids for a quiet and calm residential neighbourhood.
- Your site has to be mobile-friendly
In the year 2015, Google announced that people are searching more on mobiles than on desktops. Also, according to a report, 50% of people who search on mobile actually visit the store. This is what made it all the more important to optimise your website for a mobile. In order to make your PPC campaign work, you have to make your website well optimised for mobile browsing. In other words, it should be mobile-friendly.
- Always include call tracking phone number
As per Google, Ads that include call extensions not only help in increasing lead to conversion to a great extent, but also help in increasing click through rate by 4-5%. Google has also reported that more than 70% of mobile searches use this click to call button in order to call the business. You need to make sure that you have a search specific number that you can use for call tracking, so that you can measure the performance of your PPC campaign. This can be regarded as a powerful tactic for your business to include your phone number into your Ad units. This way your target users will have no difficulty in reaching you.
Why hire a PPC management expert for your PPC campaign?
If you have not much idea about how to set a PPC campaign, don’t do it yourself. It is always better to hire someone who has all the required knowledge about PPC and how to increase your ROI, such as a PPC management expert. A PPC management expert knows what tweaks to make so that your PPC campaign works. As keyword research is essential to your success, a PPC expert spends a lot of time on this throughout the PPC process. They know how to create a good Ad copy, as a wrong Ad copy can result in low conversion. They are familiar will all the PPC terminology. They have all the required technical expertise to track your PPC campaign. Campaign settings can be confusing, so it’s better to leave it to a PPC expert.
Whether you are setting up your own PPC campaign or you are hiring an expert, the aforementioned tips can be of great help to make your Google AdWords PPC campaign a successful one.
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