Prepare Yourself for The Huge Google Mobile Update on April 21st


“The adoption rate of mobile is twice that of the internet, three times that of social media, and 10 times faster than PCs. Yes, This is the real truth and no one can decline.

Why new search algorithm requires to launch?

According to comscore report more than 60 percent of all Google searches are now performed on mobile devices, So it make sense for the search giant to adopt these usage patterns and make new algorithm to ensure the best possible experience for its users.

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Increasing traffic over web is now getting new referral which is from mobile Device only. This is something that create a bad user experience when your website is not Mobile friendly. It might be that it is not require for webmaster to get mobile traffic but Google do not want to give any bad experience for its visitors so A new update is about to hurt your website Ranking if your website is not Mobile friendly.

What should you do now?

The time is arrived when you need to update your website that automatically adjusts to any mobile device and deadline is 21st April. If you are not update your website before April 21st then webmasters will lost their business through mobile search. This was not only the case but in rare scenario normal traffic will also decrease upto 60%.

Google Also Wrote about this update and see below what they said..

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

Will it be on April 21st? John Mueller of Google said on a Google+ hangout

It is now time to go mobile-friendly. Really.

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Shiv Gupta is an Internet marketing professional & Editor at SEMPandit. Beyond SEMpandit, He also provide search marketing consultancy & advice to SMEs & eCommerce based companies.