“Pigeon Update” – A Big Reflection in Local Business Marketing

Pigeon Update

We already seen lots of update and used to talk about Panda & Penguin which affected results only of big level websites. Now this is the time when local business results are affected badly. Now its tough time for those business owner who does not have their reputed website or traffic driven website due to Brand. Most of them used to rank on Google local business or say Google Maps. Advertiser use to target local business keywords and get ranking & business. Most common activities which they were focusing were actually Google reviews.

More reviews on Business Listing, Higher Ranking you will achieve.

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Today one week completed when Pigeon update came and now Advertisers started to shout on their SEO companies that they lost listing ranking & now no business. So Question arising that if local search affected then who actually getting business now? Only optimized Business listings are ranking now who instantly changed their strategy and not focusing only on reviews but using SEO techniques for listing page.

After Panda & Penguin update Google is showing better results than earlier spam search results and same is implementing for Local Business Marketing. Experts are saying that now search results percentage which affected is 1%-1.3% in US market, however Google has not given this data.

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Vishu Agarwal, is a Digital Marketing Enthusiast loves to discuss about SEO, SEM, SMO and SERM. His main area of interest is Google Adwords. Most of the time of Vishu spends his free time with his family and rest is for Online Marketing.