HTTPS as a Ranking Signal, Google’s New Algorithm

HTTPS as a Ranking Signal, Google’s New Algorithm


After Local Algorithm ‘Pigeon’ update, On August 06, 2014 Google officially confirm that adding HTTPS certificate on your site will boost your ranking (Not major but will give you a lightweight boost) in the search results of Google.

What is HTTPS at all?

HTTPS (HTTP over SSL or HTTP Secure) is the use of Secure Socket Layer (SSL) or Transport Layer Security (TLS) as a sublayer under regular HTTP application layering. HTTPS encrypts and decrypts user page requests as well as the pages that are returned by the Web server.

Google says Security is a top priority for Google and based on their tests for the past few months, HTTPs showed “positive results”. Google also said “For now it’s giving a lightweight signal for ranking and affecting 1% global queries, but in upcoming future they will give more priority such as high-quality content”

Google said, They will publish detailed best practices to make TLS adoption easier, and to avoid common mistakes. Here are some basic tips to get started:

  • Decide the kind of certificate you need: single, multi-domain, or wildcard certificate
  • Use 2048-bit key certificates
  • Use relative URLs for resources that reside on the same secure domain
  • Use protocol relative URLs for all other domains
  • Check out our Site move article for more guidelines on how to change your website’s address
  • Don’t block your HTTPS site from crawling using robots.txt
  • Allow indexing of your pages by search engines where possible. Avoid the noindex robots meta tag.

If your website already using HTTPS then you can test its security level and configuration with some tools given below.

  • Robinsh

    Thanks for this update about new algorithm that can help us in improving our website’s overall search engine rankings, thanks.