Google Announced In-App Purchase & App Purchase Audience Targeting Method
People are more and more interested to spend their time over App to communicate and keep entertained themself. Most of the audiences use free App to install like games for entertainment or shopping purpose. Audience which use App for shopping purpose or ever gone with paid App install counted as luxury audience. Unless you are not running campaign for Paid App installation or ecommerce purchase App you can not find or target such audience but now Google just started to provide this option to target such luxury audience prior running campaign.
An enhancement for in-app display ad campaigns which enables Advertisers to show Ads for App to people who have made in-app purchases through the Play Store. This addition in Google Display Network is helpful to reach people who have previously purchased a paid app so that Advertisers can plan strategy accordingly.
How to Target:
Once you are done with creation a campaign and proceeding for any interest or Remarketing tag, you will find out a Check box is appearing just after the list of categories; As shown in image below:
You just need to check mark for available option and Google automatically target those audiences who has previously purchased an App or proceeded with In-App purchase.
Rest of the setting of Adgroup will be working as usual for targeting users. You could also visit More Option for more information while using App to target.
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