Google Analytics Announced Display Targeting Reports in GA
As we had noticed some changes in the Google Analytics interface in the “Acquisition” category under “AdWords” named “Display Targeting“.
According to Google announcement official on his Google+ Profile, “Display Targeting report in Google Analytics allows advertisers to see how their advertising on the Google Display Network (GDN) is performing. On the Google Display, Network, advertisers have a range of targeting options. The following is available in the new Display Targeting report in GA:
– Display Keywords
– Interests & Remarketing
Its helps advertisers to analyzed and optimize Display campaigns in Google AdWords. It also allows advertisers to use the rich segmentation capabilities of GA to analyze their GDN performance and find areas for further optimization.
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