Drive Traffic on Your Mobile App Page for Increasing Downloading and Engagement

There are lots of ways to drive traffic on your website but when you want to drive traffic over Mobile App page then only traffic not works for you. The goal of advertiser is to generate interest in visitors so that he should proceed for downloading that App.

Before planning for marketing your APP, It is better to know about your audience and their behavior after downloading App. This will be helpful for finding audience who will drive for Downloads and Re-Engagement for your mobile App. To fulfill your requirement below are some steps which are helpful:

  • Find out the estimate value of user for your mobile app.
  • Always attract potential visitors by writing unique ads and app store pages.
  • Use display, search and video advertising to drive traffic for the app downloads.

Search & Display Advertisement

Above mentioned steps are helpful when you want to drive traffic but this is not the end of marketing. As you also want to increase engagement with visitors so that they can visit back on your Mobile App page again and again. For re-engagement I would suggest you to follow below steps:

  • Always track and analyze activities performed by user who installed your mobile app.
  • Create such ads that will be helpful for re-engaging users with a niche link (landing page) which are most relevant parts of your app.
  • Keep your display and search ads active for visitors who already installed App and drive engagement by reconnecting.

Creating a Mobile App is just the first step main thing is that how you are generating engagement & driving traffic of potential users.

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Vishu Agarwal, is a Digital Marketing Enthusiast loves to discuss about SEO, SEM, SMO and SERM. His main area of interest is Google Adwords. Most of the time of Vishu spends his free time with his family and rest is for Online Marketing.