Covering Your Basics in Facebook Marketing for Newbies

Facebook Marketing for Newbies

It’s the new influencer – more and more studies indicate (Networking Fact Sheet) that social media is turning into business as well with more companies stating that they have found customers from Facebook or Twitter.

Social media marketing is at the centre of every successful online marketing onslaught, branding, exposure and engagement with the market. As a beginner to social media you have to choose one or two social media platforms and concentrate on those rather than trying to work on all platforms at the same time (Read Social Media Myths to Avoid).  This is a mistake that many beginners do and at the end they quit without having any benefit.  There are many platforms that come to mind when you talk of going social and Facebook marketing is one of the most important elements of every campaign worth your effort. What is important in everything that you do is to remember that your primary objective is to make sales and not accumulate likes and shares. It is not very difficult to get your social marketing strategy right and in line with your overall business objectives.

How to Navigate

How to Navigate There is a lot of information in the public domain concerning quality Facebook marketing. You can find these tips online although some of them require that you be in possession of a fair amount of information technology basic knowledge (It’s new blog and you can’t find all information and tips here. I am trying my best but it will take some time to cover all marketing updates).  You will also need to know where to start as there are tons of tips from various experts (Read 6 Social Media Marketing Trends for 2015). The other strategy that gives you sure results is to rope-in the services of a dedicated and experienced professional to do your bidding.

It is important to attain a perfect integration of your Facebook marketing strategy into your overall strategy. You need to be clear about the role that your Facebook campaign is going to play in the attainment of clearly defined goals. Your strategies must give you measurable results in respect of the set goals such as the number of leads expected from the campaign. You must also define how you intend to reach out to the target market.

You must also come up with a realistic budget in terms of the set objectives and the expected results. You must never get overly excited and neither should you compromise the quality of your campaign on the back of saving a few measly dollars.  In this quest, you must also be realistic about any limitations that you face.

The Right Service Provider

The Right Service ProviderThe selection of the right digital marketing professional to execute your campaign is very vital if you are outsourcing the work. Taking this decision to outsource gives you numerous advantages that escape those who prefer to run their campaigns internally (Read Top 4 Benefits of Having a Social Media Marketing Agency on Board). You must ensure that the service provider is skilled, experienced, reliable and clear on your industry and unique requirements and characteristics. Never rush through this process but ensure that you cover all the basics to derive maximum ROI.


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Shiv Gupta is an Internet marketing professional & Editor at SEMPandit. Beyond SEMpandit, He also provide search marketing consultancy & advice to SMEs & eCommerce based companies.