Conversions and Converted Click – Which I Should Use for ROI Measurement?
Basically conversion refers to the actual desire action that gives benefit to your business or goal achievement after a user visited to your website. In Google Analytic there are various types of goals that you can use to track like registration, event occurrence, sales etc. Earlier in Google Adwords, there was #2 types of conversions appear (Conversion 1 per click And Conversion many per click). For better flexibility and need it now has been replaced with Conversions & Converted Clicks which both tracks conversion with intelligence.
Converted Clicks: It counts number of the click that converted within your selected conversion window (by default 30 days). So if a customer makes 2 purchases by clicking over Ad then in converted click it will count single conversion which is unique customer.
Conversions: It counts total number of the click that converted within your selected conversion window (by default 30 days). So if a customer makes 2 purchases by clicking over Ad then in converted click it will count total sales means count will be 2.
For Example, Once you visit to SEOWebtouch; you will found that there are two options to identify sales or conversion, In which one is through generated Leads (filling up contact form) and another through sales (subscribe any service plan). So when we want to track Contact filling form then converted click matters because repeated query by single user are not actually increasing sales. However if someone subscribe to SEO/PPC or any other service plan then repeated conversion also matters because that leads to your business sales; So in this way conversions is useful to major your ROI.
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