Category Archives: PPC
Before getting into details of PPC and branding, here is a question for you:
How do you think “branding” can help your business? Well, the answer to this question lies in the fact that how a brand builds its reputation among its customers and audiences helps in influencing the purchasing behaviour. With this, it is very easy to answer why branding is important.
Are you one of them who have spent hours sitting and lamenting over their local Ad campaigns trying to figure out why their local PPC campaigns are not giving them the results that they have always wished for? Well, there are many factors that can make you PPC campaign unsuccessful. Sometimes, it takes a lot of effort as well as hard work to manage a PPC Advertising campaign in Google AdWords.
Spending money in Adwords is quite necessary when Advertiser has big number of goals to achieve in a very short span of time. However now a days Advertisers are quite impressive with new expendable Ads launched which covers almost full preview on Google Search. So almost everytime when a user wish to see organic result then he has to scroll SERP and over the next screen, he will be able to see organic results.
As video has the power of showing motion, sights and sounds, it attracts more users than an Article, Blog or Press news doing. But it is great to put more light on your video so that your video will strike out from the clutter. Google introduced today 360 degree video ads to deliver richer experience to it’s viewers/audience.
Checking all your conversions in Adwords are now clear to adviser when trying up to set new one. In past days after placing conversion pixels over web was easy but tracking that whether it is placed or not on right way was not clear. For confirming this thing advertisers had to wait for any conversion or pass some test conversions.
Creating Conversions in Adwords is now redesigned for all new and existing advertisers. As per Google this new redesign is simpler & creative experience for account manager.