Call Out Ad Extension Introduced by Google Adwords for Better Customer Retention

Adwords-Callout-Extension

Ad Rank can improve by increasing Quality Score & Bid amount and now Google announced successfully launched of Call Out Ad extension, an another Ad Rank factor. After launching Dynamic Sitelink extension there was no enough improvement in accounts even Account Manager do not have enough controls So Call Out Ad extension introduced which works some likely Dynamic sitelink but with more control and reporting statics to measure performance.

This extension allowed you to insert additional text with your search ads that could be detail information of your business or product & service you offer.  If your Ad is showing Callout feature then it will appear in search result as below:

SEO INDIA

How to Create Call Out Ad Extension:

You need to visit in your Adwords account at Ad extension tab and there at account, campaign or adgroup level you can provide additional information about your service & products. It is recommended to use call out ad extension at adgroup level as it is more beneficial to provide information there only.  Steps of creating Call out are as below:

At campaign-level:

  1. Select the campaign on which you wish to add call out extension.
  2. Click on Ad extensions tab.
  3. Select Callout Extensions from the View drop-down menu.
  4. Next to the Callout settings link, click Edit.
  5. You’ll see all the callouts that are in this account.
    • To use an existing callout, find the callout in the list and click >> to select it.
    • To create a new callout, click the New button below the list of existing callouts. Enter the new callout text in the window that appears.
  6. Click Save.
  7. Select devices: At the bottom of the ad group callout extension window next to “Show this extension on,” select the devices where you’d like the callouts in the ad group to appear. You can choose to show the callouts across All devices (this is the default setting), or specify Mobile devices only or Desktop and tablet devices only.
  8. Click Save.

At adgroup-level:

  1. Select the ad group you’d like to add the callout to.
    • Click the Ad extensions tab.
  2. Choose View: Callout Extensions from the drop-down menu.
  3. Next to the Callout extension settings link, click Edit.
  4. Choose Use ad group callout to create callouts specifically for the ad group.
  5. You’ll see all the callouts that are in this account.
    • To use an existing callout, click the arrow next to the callout you’d like to add to the ad group.
    • To create a new callout, click the New button below the list of existing callouts. Enter the new callout text in the window that appears.
  6. Click Save.
  7. Select devices: At the bottom of the ad group callout extension window next to “Show this extension on,” select the devices where you’d like the callouts in the ad group to appear. You can choose to show the callouts across All devices (this is the default setting), or specify Mobile devices only or Desktop and tablet devices only.
  8. Click Save.

SEO India Call Out

Pricing of Call Out Ad Extension:

You do not need to pay any extra amount for setting up Calll out Ad extension but any user clicking on this will charge you as normally same as clicking on your Ad.

Availability of Call Out Ad Extension:

Call Out Ad extension started rolling out from today onwards and within couple of weeks it will be available in all accounts.

Keep in Mind about Call Out Extension:

There are some limitation of Call Out Ad extension which are as below:

  1. You can use only 25 characters length text (including space) for writing call out text.
  2. If you are using Call Out extension at both level Campaign & Adgroup then it could be that any of the call out can appear with your search results.
  3. Anytime if your Call out extension is not appearing that it could be that your text is violating policy.
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Vishu Agarwal, is a Digital Marketing Enthusiast loves to discuss about SEO, SEM, SMO and SERM. His main area of interest is Google Adwords. Most of the time of Vishu spends his free time with his family and rest is for Online Marketing.