6 Social Media Myths to Avoid in 2015
In my last article I focused on How to use of SMM and what its future will be. We are in the year 2015 and there is much noise about social Media. The buzz is about how and why we use social networking? Is it helpful for a business? A Huge number of social networking websites and how can I manage all? All these common questions generally are asked by small-business owners or entrepreneurs.
Over the past 10 years sales and marketing landscape has changed. Go back 10 years ago and you can check Social media was not in existence, but now the scenario has changed and it’s become one of the most effective platform to communicate with your potential customers (as SMEs you know better). Social media will give you the options to learn about your audience as well as their age and gender, this insight will help you to offer your products to targeted audience which will provide you a better return on investment.
A very inspiring quote said by Sean Gardner (@2morrowknight) “Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence”
You should know social media waits for no one, if you are late then you might not be able to get your voice across. So it’s clear if you want to be heard by the people you have to be fast on social media, means really-really fast.
Now you may be thinking to enter in SMM (Social Media Marketing) and definitely you would like to determine which social networks is right for your business? Let’s explore the countless social media choices and expose some common social media myths.
1) I need to Join every social network!
A huge number of social networking sites are available to join. Someone might tell you, “OMG! You have to join this social media site! We can get leads and sales from it!” Okay, that’s great, But does that mean your business needs to be there? Spreading yourself too thin can be more trouble than it’s worth. Not only do SMEs owner have limited time, budget and resources, but engaging every social channel is too time consuming for you too. So it’s very important to spend some time on researching what types of social networking, social bookmarking and social media your customers frequently visit and target accordingly. On beginner stage in social media join sites that reign supreme as given Facebook, Twitter, Google+, LinkedIn.
2) I need to choose only one channel!
The opposite is also true. Don’t put all your eggs in one basket. Focus is important but creating a social media silo could limit your brand awareness. One benefit of social media is its ability to cross-pollinate messages and spread information virally. When possible, you’ll want to capitalize on it.
3) My customers don’t care about social media.
Whether you know it or not, your potential customers are using social media. Recognize the facts. According to recent study by Pew Research Center, 74 percent of adults use social media, so chances are some of your prospects are out there. Additionally, influencers and reporters track social media for story ideas, products, services and more.
The results in the above report are based on the 81% of American adults who use the internet. You can know more about here.
4) Can’t measure our return on investment in social media.
Everything is trackable in the new era. You can track new leads, visits to your website, campaigns, conversions and more. Facebook and twitter provide their own analytics to track your post and it’s engagement. If you want more tracking then go for Google analytics. It’s free and provides detailed tracking system where you can analyse and optimize your campaign for better sales.
5) Frequent Postings on Facebook Improve Campaign Performance,
Facebook’s ranking algorithms can penalize too-frequent posters, reducing the chance that future posts will be seen. Posts with low engagement will hurt future page reach. it’s better practice to have one dynamite post, than many low-engagement posts.
6) It’s Good to Ignore or delete negative feedback!
Ignoring website feedback could increase bad social karma. It’s very important to actively manage your brand reputation on social websites. Ignoring negative feedback can make your customer angry and spread the feedback virally. Receiving that indignant Ripoff Report can destroy your reputation in search results also. Make sure that your SMO guys are empowered to mitigate each problem quickly, individually and thoroughly. Responding customer query and solving them on time will show that you are very serious about your business and brand, and also shows how important your customers are to your business.
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