5 Quick Tips to follow When Going Mobile-Friendly


Upcoming mobile-friendly ranking algorithm that will set to launch on April 21st will have more of an impact on Google’s search results than the Google Panda update and the Google Penguin update did.” Google’s Zineb Ait Bahajji said in SMX Munich. If we compare earlier update then Penguin affected approximately 4% of global searches & Panda updates affected nearly 12% of English searches. Only a few days left to launch new mobile algorithm and mostly website owner worried about how they can update the whole website in mobile friendliness. Google already announced and warned website owners to complete their mobile site and apps before April 21, 2015. Here are 5 helpful tips to weather this algorithm storm.

Audit your mobile presence – Google offers a mobile tool that tells you whether individual pages are mobile friendly, but it doesn’t take in account Google’s own mobile SEO requirements for mdot, responsive, or dynamic serving sites.

Achieve mobile friendliness – To avoid being labeled mobile unfriendly, take steps to adhere to Google’s mobile rules. This includes ensuring your users are directed to pages that don’t require pinching and zooming, horizontal scrolling, or incompatible software like Flash.

Optimize key mobile signals – The #1-ranked mobile site gets 3x the clicks so protect your rankings by optimizing redirects, “rel” alternate and canonical link tags, page weight and download speed.

Add app deeplink support – Nowadays, it’s not enough to make sure your site is mobile-friendly. You also need to pave the way to your app with an app-friendly deeplink.

Get app content indexed – Google recently began factoring Android app indexing into how businesses are ranked in natural search results. Got an Android app? It’s time to add deeplink support to your app.

Overwhelmed by scope of all these mobile-friendly requirements? Fear not. We live and breathe this stuff, and we want to help. Get in touch.

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Shiv Gupta is an Internet marketing professional & Editor at SEMPandit. Beyond SEMpandit, He also provide search marketing consultancy & advice to SMEs & eCommerce based companies.